Google made some changes to it’s homepage today. These were based on user testing and I’m sure will result in increased “conversions” of users into searches.
Google has just release Sidewiki for the Google toolbar. This enables users to write comments on individual webpages and sites. This function could be the beginning of the end of easy SEO as the data collected by millions of users could be used to influence the SERP’s rather than just links.
Google has recently added links to their first place horizontal ads. These links are similar to natural search site links. You can control what the text is and the destination URLs for them. We are receiving a 30% lower bounce rate using these ads.
Enjoy.
Google updated toolbar pagerank yesterday, made many sites authority and dropped some site penalties the week before.
Google has just released a tool which allows you to markup search results to look even better.
http://www.google.com/webmasters/tools/richsnippets
Enjoy.
When adding some Google Analytics tracking codes today I noticed that there are some new options and features available when selecting the code. Take a look below;
The most interesting option is the checkbox for tracking adwords campaigns which then prompts you to link your analytics account with your adwords account.
Enjoy.
If you run this search string, you get some interesting results….
http://clients1.google.com/complete/search?hl=en&client=hp&tok=lYbiz1ZxombYCVtMQd36oQ&q=test&cp=11
Google has recently launched a new news application called Google Fast Flip, you can take a look. It allows you to leaf and flip through different new sites enabling you to take a quick look at a range of news sources. These sources are shown by a range of categories such as most recent, most popular, topics etc. There is even a mobile version.
Enjoy.
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