Failure To Thrive

Latest Backlink Spread Details

This is based on analysis of various successful campaigns on ‘payday loans’ and other extremely competitive terms.

20% – 30% – No text/image backlinks
10% – 20% – Brand anchors
Rest are varied anchors around core keyword


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Ranking Factors


Amazon Ranking Algorithm

Is apparently… Average rating = (Positive ratings) / (Total ratings). Simples.

The Reddit Ranking Algorithm

Great article, very interesting, check it here.

In summary, to rank well, you’ll need to…

  • Receive over 100 up votes very soon after submission
  • Receive very few down votes
  • Up vote comments
  • and… pictures/imgur always do best!


Backlink Profiles

Should now be…

Exact-match anchor text: 1-5% of overall inbound link profile
Link Quantity: The more, the merrier
Link Quality: Higher PR pages and root domains are better
Link Velocity: Steady or increasing, month over month
Source anchor text matches destination content: Important
Source URL content matches destination URL content: Important
LSI anchor text: 20-30% of overall inbound link profile
Junk/universal anchors, Naked URLs, and Branded Anchors: 70+% of overall inbound link profile
Nofollow anchors: 10-20%
Thanks to Keith

Google Easter Egg

Type ‘zerg rush’ into Google for a game


Link Explorer

This back link explorer is beat the others in terms of ease of use, date available and presentability. –