Sam Tilston | Search Engine Optimisation (SEO)

Backlink Profiles

admin — Wed, 09 May 2012 09:28:54 +0000

Should now be…

Exact-match anchor text: 1-5% of overall inbound link profile

Link Quantity: The more, the merrier

Link Quality: Higher PR pages and root domains are better

Link Velocity: Steady or increasing, month over month

Source anchor text matches destination content: Important

Source URL content matches destination URL content: Important

LSI anchor text: 20-30% of overall inbound link profile

Junk/universal anchors, Naked URLs, and Branded Anchors: 70+% of overall inbound link profile

Nofollow anchors: 10-20%

Thanks to Keith

Google Easter Egg

admin — Fri, 27 Apr 2012 13:53:25 +0000

Type ‘zerg rush’ into Google for a game

Enjoy.

Link Explorer

admin — Wed, 25 Apr 2012 12:20:19 +0000

This back link explorer is beat the others in terms of ease of use, date available and presentability. – www.Ahrefs.com

Enjoy.

iPad HD Launches

admin — Wed, 07 Mar 2012 14:40:04 +0000

The iPad HD launches today for the start of what will be an massive year for Apple. With near dominance in the music, phone, tablet and home computer market they are also set to launch Apple TV’s this year, big TV brands and electronics retailers must be petrified. Grab all your iPad HD Accessories from us if you’re an early adopter!

My Pinterest

admin — Wed, 07 Mar 2012 14:35:41 +0000

Google Search Tricks

admin — Mon, 16 Jan 2012 00:52:26 +0000

Latest Google Webspam Handbook Points

admin — Thu, 27 Oct 2011 15:36:27 +0000

Most of the stuff here is not new but it’s good to have an up to date list. It doesn’t mean the things below don’t work however. This is what I took from it.

Bad signals

Hidden text

Hidden links

Sneaky redirects

Javascript cloaking

100% Frame

Keyword stuffing – page text

Keyword stuffing – URL with dashes

Sites with PPC only to make money – MFA sites

Scraper sites

Doorway pages – Doorways for locations etc

Images that are served off other sites

Parked/Expired domains with sponsored links/no original content

Good signals

Original reviews

Comparing prices

Physical address

Working comment box

Returns policy with physical address

Wish list link

Working user forum

Other points

Blogs and forums that have lots of spam comments are not penalised

Pages existing only to make money are spam

Spam judgement summary

Does the page provide good user experience?

Does the page contain original and helpful content?

Is the page designed for users?

Shopify SEO

admin — Tue, 25 Oct 2011 14:31:55 +0000

So you’ve decided to dip your toe into the murky world of ecommerce and escape your day job, congrats and good luck! If you choose the right product to sell then your business will quickly flourish. You can see my ipad accessories shopify store here.

Here are a few tips to get your SEO right on your Shopify store.

Shopify SEO

If you had a site/store previously, redirect the old pages to the new pages on shopify admin.
Redirect non-www to www on shopify admin
Set your collections url names to match keywords you are targeting.
Remove standard footer links and replace with a few keyword links to internal pages.
Get your own domain name, this is essential!
Add regular content to your blog with internal links to different products and shopping categories.
Change the name of your store to include keywords you’re targeting.
Add Google analytics to your store and add to Google webmaster tools.
Add some welcome homepage text with a short description including links to internal pages.

Some great Shopify apps to add are…

Marketbrain - essential for tracking sales, stock, etc
Jilt – Auto email people who abandoned their cart
Optimizely – Easy A/B testing
Dealy – Automate daily deals and deals to facebook/twitter
Minimum Orders – Make sure people don’t buy a £2 product with free shipping

Hope that’s helpful and contact me if you’d like some more traffic from Google.

Enjoy.

Content is King for SEO

admin — Thu, 20 Oct 2011 09:58:03 +0000

Google Data

admin — Fri, 14 Oct 2011 14:42:03 +0000

You can see all the data that Google holds on you via their dashboard system,

Here is the URL – https://www.google.com/dashboard/