Sam Tilston | Search Engine Optimisation (SEO) » Google

Google Search Tricks

admin — Mon, 16 Jan 2012 00:52:26 +0000

Latest Google Webspam Handbook Points

admin — Thu, 27 Oct 2011 15:36:27 +0000

Most of the stuff here is not new but it’s good to have an up to date list. It doesn’t mean the things below don’t work however. This is what I took from it.

Bad signals

Hidden text

Hidden links

Sneaky redirects

Javascript cloaking

100% Frame

Keyword stuffing – page text

Keyword stuffing – URL with dashes

Sites with PPC only to make money – MFA sites

Scraper sites

Doorway pages – Doorways for locations etc

Images that are served off other sites

Parked/Expired domains with sponsored links/no original content

Good signals

Original reviews

Comparing prices

Physical address

Working comment box

Returns policy with physical address

Wish list link

Working user forum

Other points

Blogs and forums that have lots of spam comments are not penalised

Pages existing only to make money are spam

Spam judgement summary

Does the page provide good user experience?

Does the page contain original and helpful content?

Is the page designed for users?

Content is King for SEO

admin — Thu, 20 Oct 2011 09:58:03 +0000

Google Data

admin — Fri, 14 Oct 2011 14:42:03 +0000

You can see all the data that Google holds on you via their dashboard system,

Here is the URL – https://www.google.com/dashboard/

Risk Single View

admin — Thu, 18 Aug 2011 11:40:20 +0000

A site that we were testing some grey link building on had a visit today from an ominous sounding URL – http://vesuvius.corp.google.com/risksingleview/

UPDATE…

The day after this visit from Google the site had a penalty applied, so it must be manual. The dodgy action taking was 301′ing a old domains with links to the domain in question.

International Keyword Finder

admin — Thu, 07 Jul 2011 15:44:31 +0000

Very helpful for those annoying keyword translations

http://translate.google.com/globalmarketfinder/index.html

Pagerank update on google toolbar today

admin — Mon, 27 Jun 2011 11:27:35 +0000

Saw lots of increases, number of inlink domains has really affected site pagerank this time.

Online retail is up…. again

admin — Sat, 05 Feb 2011 15:18:58 +0000

Doesn’t look like slowing down anytime soon.

Google Advertiser Ratings

admin — Tue, 09 Nov 2010 18:43:49 +0000

Uh oh, looks like UGC and user ratings is starting to influence Adwords, see the screenshot below.

Google Base Optimisation

admin — Tue, 02 Nov 2010 16:21:00 +0000

Google base is an excellent place to get free traffic from. For individual product searches the base products show up as part of the search results. If your feed and product descriptions are done correctly you can show up first and make more sales.

Here are some tips for optimising for Google Base

Long product descriptions win!
Unique product descriptions are better, with a decent keyword density
Exact match on product take wins
Set your product category to the closest match possible, example, for iPad accessories, don’t just choose accessories, drill down to handheld and pda accessories

Enjoy.