Latest Google Webspam Handbook Points
Most of the stuff here is not new but it’s good to have an up to date list. It doesn’t mean the things below don’t work however. This is what I took from it.
Bad signals
Hidden text
Hidden links
Sneaky redirects
Javascript cloaking
100% Frame
Keyword stuffing – page text
Keyword stuffing – URL with dashes
Sites with PPC only to make money – MFA sites
Scraper sites
Doorway pages – Doorways for locations etc
Images that are served off other sites
Parked/Expired domains with sponsored links/no original content
Good signals
Original reviews
Comparing prices
Physical address
Working comment box
Returns policy with physical address
Wish list link
Working user forum
Other points
Blogs and forums that have lots of spam comments are not penalised
Pages existing only to make money are spam
Spam judgement summary
Does the page provide good user experience?
Does the page contain original and helpful content?
Is the page designed for users?
Posted in General, Google, SEO
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Shopify SEO
So you’ve decided to dip your toe into the murky world of ecommerce and escape your day job, congrats and good luck! If you choose the right product to sell then your business will quickly flourish. You can see my ipad accessories shopify store here.
Here are a few tips to get your SEO right on your Shopify store.
Shopify SEO
- If you had a site/store previously, redirect the old pages to the new pages on shopify admin.
- Redirect non-www to www on shopify admin
- Set your collections url names to match keywords you are targeting.
- Remove standard footer links and replace with a few keyword links to internal pages.
- Get your own domain name, this is essential!
- Add regular content to your blog with internal links to different products and shopping categories.
- Change the name of your store to include keywords you’re targeting.
- Add Google analytics to your store and add to Google webmaster tools.
- Add some welcome homepage text with a short description including links to internal pages.
Some great Shopify apps to add are…
- Marketbrain - essential for tracking sales, stock, etc
- Jilt – Auto email people who abandoned their cart
- Optimizely – Easy A/B testing
- Dealy – Automate daily deals and deals to facebook/twitter
- Minimum Orders – Make sure people don’t buy a £2 product with free shipping
Hope that’s helpful and contact me if you’d like some more traffic from Google.
Enjoy.
Posted in Retail, SEO, Social Media, eCommerce
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Google Data
You can see all the data that Google holds on you via their dashboard system,
Here is the URL – https://www.google.com/dashboard/
Posted in General, Google
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Risk Single View
A site that we were testing some grey link building on had a visit today from an ominous sounding URL – http://vesuvius.corp.google.com/risksingleview/
UPDATE…
The day after this visit from Google the site had a penalty applied, so it must be manual. The dodgy action taking was 301′ing a old domains with links to the domain in question.
Posted in General, Google, SEO
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Fake SMS Android App
We have recently completed an new Android app that allows users to send text messages from anyone to anyone. The first 3 messages are free so try it out. Install Here.
Unleash the pranker inside of you! This easy to use application allows you to send anonymous sms / txt messages to your friends as often as you like!
Simply insert a name or a number into the sender address bar of your sms, include a cheeky message and send it to your friend! Then you can sit back and watch as they receive sms messages from seemingly random strangers!
So How Does It Work:
- Once you download the SMS SPOOFER then you will receive 3 free sms. This gives you the perfect opportunity to see just how much fun you can have spoofing your friend!
- Additional sms will then have to be purchased. We have created a super safe checkout through Google so that you can safely and easily top up your SMS SPOOFER credit at any time.
- SMS SPOOFER has also created some great credit packages so that no matter what your budget is, you will always be prepared for spoofing fun:
£1 – 3 SMS
£2 – 10 SMS
£4 – 30 SMS
£5 – 50 SMS
One thing to remember -
- if you are sending from a person then keep their name to a one word maximum
- if you are sending from a phone number it needs to be in international format, for example ’44 7 123 456 789′
Posted in Android, Awesome, General
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International Keyword Finder
Very helpful for those annoying keyword translations
http://translate.google.com/globalmarketfinder/index.html
Posted in Google, Keyword
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Pagerank update on google toolbar today
Saw lots of increases, number of inlink domains has really affected site pagerank this time.
Posted in Domains, Google
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